Help Center › Cori AI › AI call coaching
AI call coaching
After every call, Cori analyzes the transcript and delivers a coaching card with actionable feedback — so you improve with every conversation.
How it works
Call coaching is fully automatic. Every time you complete a call through the dialer, Cori processes the recording and transcript, then generates a coaching card with five components:
- Coaching score — a 1–10 rating of overall call quality
- Strengths — what you did well (tone, rapport, discovery questions, etc.)
- Areas for improvement — specific moments where a different approach could have been more effective
- Buying signals detected — phrases or sentiments indicating the lead's interest level
- Recommended next steps — what Cori suggests you do next with this lead
Getting your coaching card
- Make a call through the dialer — coaching is automatic, no setup or configuration needed.
- Wait for processing. Cori typically generates the coaching card in under 30 seconds after the call ends.
- View the coaching card on the lead detail page under the Calls tab. Each call has its own coaching card attached.
Coaching depth scales with call length. A 30-second call produces a brief assessment, while a 10-minute conversation gets detailed analysis across all five components.
Automatic lead status updates
Based on the coaching analysis, Cori may automatically update the lead's status. For example, if strong buying signals are detected, the lead may be upgraded from Cold to Warm or Hot. This works alongside SMART scoring to keep your pipeline current without manual effort.
Score ranges
| Score | Rating | What it means |
|---|---|---|
| 9 – 10 | Exceptional | Outstanding call execution. Strong rapport, effective discovery, clear next steps established with the lead. |
| 7 – 8 | Strong | Well-handled call with good engagement. Minor areas for polish but overall effective communication. |
| 4 – 6 | Good | Solid effort with room for improvement. Some missed opportunities or areas where the conversation could have been steered more effectively. |
| 1 – 3 | Needs work | The call had significant gaps — missed buying signals, lack of discovery questions, or ineffective objection handling. Review Cori's suggestions carefully. |
Tips for higher scores
- Ask open-ended discovery questions early in the call to understand the lead's needs.
- Listen for buying signals — Cori will highlight them, but recognizing them in real time helps you respond immediately.
- Always establish a clear next step before ending the call (follow-up date, meeting, proposal, etc.).
- Review your coaching cards regularly to identify recurring patterns in your areas for improvement.
Frequently asked
Is there a minimum call length for coaching?+
Yes. Calls shorter than about 15 seconds (such as immediate hang-ups or voicemail detections) do not generate a coaching card because there is not enough conversation to analyze. Calls of 30 seconds or more will produce at least a basic assessment.
Does coaching work for inbound calls?+
Yes. Any call handled through the Asan dialer — inbound or outbound — is recorded, transcribed, and coached automatically.
Can a manager see agent coaching scores?+
Yes. Managers and admins can view coaching cards for all agents in their organization. This is useful for training and performance reviews. Individual coaching scores also appear in the Agent Reports section.
Is the transcript saved?+
Yes. The full transcript is saved alongside the coaching card on the lead's detail page under the Calls tab. You can review both the transcript and the coaching analysis at any time.
Can I disagree with a coaching score?+
Coaching scores are AI-generated assessments meant to guide improvement. While you cannot change a score, the feedback is one perspective — use it as a tool for reflection, not as a definitive judgment.
Was this article helpful?
Thanks — we'll use this to make the docs better.
Last updated 16 Jun 2026 · Applies to: Asan CRM