Help Center › Communication › Email tracking
Email tracking
Asan automatically tracks when recipients open your emails and click links, so you know exactly who is engaged and ready for follow-up.
How tracking works
Every email you send from Asan includes two invisible tracking mechanisms that work behind the scenes:
- Open tracking — a tiny, invisible tracking pixel (a 1x1 transparent image) is embedded at the bottom of each email. When the recipient's email client loads the image, Asan records the open.
- Click tracking — every link in your email is wrapped through Asan's tracking URL. When the recipient clicks a link, the click is recorded and they are instantly redirected to the original destination.
Both open and click tracking are enabled by default on every email you send. There is no setup required — it works out of the box.
Viewing tracking data
Tracking data is available in three places throughout Asan:
- Email Logs. Go to Reporting → Email Logs to see opens and clicks for every email you have sent. Each row shows the recipient, subject line, open count, and click count.
- Lead detail page. Open any lead and scroll to their email activity. Each sent email shows open and click indicators — a green eye icon for opens and a blue link icon for clicks.
- Campaign analytics. When you send email campaigns, the campaign report shows aggregate open rates and click-through rates across all recipients.
What gets tracked
| Data point | Description |
|---|---|
| Opens | Recorded when the recipient views the email and their email client loads the tracking pixel. |
| Clicks | Recorded when the recipient clicks any link in the email body. |
| First open time | The exact date and time the email was first opened. |
| Total opens | Some recipients open the same email multiple times — Asan tracks the total count. |
| Click URL | The specific link the recipient clicked, so you know which content drove engagement. |
Using tracking data
Tracking data is most valuable when it informs your next action:
- Prioritize follow-ups — leads who opened your email multiple times are warmer than those who never opened. Call or message them first.
- Spot buying intent — a lead who clicked your pricing page link or a demo booking link is signalling interest. Follow up immediately.
- Re-engage non-openers — if a lead never opened your email, try a different subject line or channel (call or SMS).
- Cori daily briefings — Cori uses tracking data to highlight engaged leads in your daily briefing, so the hottest opportunities surface automatically.
Combine email tracking with engagement scoring for a complete picture of lead interest. Opens and clicks feed directly into the engagement score.
Limitations
Email tracking is reliable but not perfect. There are a few situations where tracking data may be incomplete:
- Image-blocking email clients — some email clients (notably Outlook desktop and certain corporate email systems) block images by default. If the recipient does not load images, the open will not be recorded.
- Plain-text emails — the tracking pixel requires HTML email. If you send a plain-text-only email, open tracking is not available.
- Privacy proxies — Apple Mail Privacy Protection and some corporate proxies pre-fetch images, which can register an open even if the recipient did not actually read the email.
- Click tracking — works in all email clients regardless of image settings, since it relies on link redirection rather than image loading.
Because of these factors, treat open rates as a directional signal rather than an exact count. Click tracking is more reliable since it does not depend on image loading.
Tips
- Use descriptive link text in your emails — "View pricing" is more clickable than "Click here," and it makes your click reports more meaningful.
- Send emails during business hours when recipients are most likely to open immediately, giving you the best follow-up window.
- Watch for leads who open repeatedly without replying — they may be interested but need a nudge via phone or SMS.
- Review campaign analytics weekly to identify which subject lines and content drive the highest engagement.
Frequently asked
Can leads see the tracking pixel?+
No. The tracking pixel is a 1x1 transparent image that is invisible to the reader. It does not affect the appearance or layout of your email in any way.
Does tracking work with Gmail?+
Yes. Gmail loads images by default through a proxy, which means open tracking works reliably for Gmail recipients. Click tracking also works normally in Gmail.
Can I disable tracking on a specific email?+
Tracking is enabled automatically on all emails. If you need to send an email without tracking, contact support and we can help you with your specific use case.
How accurate is open tracking?+
Open tracking is directionally accurate but not 100% precise. Image-blocking clients may undercount opens, while privacy proxies (like Apple Mail Privacy Protection) may overcount. Click tracking is more reliable. Use both signals together for the best picture.
Does click tracking change my URLs?+
Your links are temporarily wrapped through Asan's tracking URL. When the recipient clicks, they are redirected to your original URL instantly. The experience is seamless — the final destination URL is exactly what you intended.
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Last updated 16 Jun 2026 · Applies to: Asan CRM