Call recording & transcription

Every call you make or receive through Asan is automatically recorded. Recordings are transcribed by Whisper AI and used by Cori for coaching scores, lead scoring, and next-step suggestions.

How recording works

Call recording is enabled by default on every Asan account — there is nothing to set up. Here is how the process works:

1. Call starts. As soon as the call connects, Twilio begins recording both sides of the conversation.
2. Call ends. Twilio processes the recording (this typically takes 10–15 seconds for short calls).
3. Asan downloads the file. The recording is downloaded from Twilio and stored securely on Asan's servers.
4. Transcription & analysis. The audio is sent to Whisper AI for transcription, and Cori analyzes the transcript for coaching insights.

Transcription

Asan uses OpenAI Whisper to convert every call recording into a text transcript. Transcripts are generated automatically and typically appear within a minute of the call ending.

• Transcripts are available on the call detail view and on the lead's detail page under the Calls tab.
• Cori uses transcripts to generate coaching scores, identify buying signals, and suggest next steps.
• Accuracy is high for English conversations and handles most accents well.
• Speaker labels distinguish between you and the lead in the transcript.

Where to find recordings

Recordings are accessible from several places in Asan:

The recording player supports the following controls:

• Play / Pause — start and stop playback
• Scrub — click anywhere on the progress bar to jump to a specific point
• Speed — adjust playback speed (0.5x, 1x, 1.5x, 2x) for faster review
• Download — save the recording as an audio file to your computer

Coaching from transcripts

Cori reads every transcript and generates actionable coaching insights. For each call, you get:

• Coaching score (1–10) — an overall rating of how the call went based on tone, objection handling, and outcome.
• What went well — specific moments Cori identified as strong (e.g., effective rapport building, clear value proposition).
• Areas to improve — constructive feedback on missed opportunities or weak spots.
• Buying signals — phrases or cues from the lead that indicate interest or intent.
• Suggested next steps — follow-up actions Cori recommends based on the conversation.

See Call coaching for a deeper look at how Cori scores and coaches your calls.

Tips

• Use the speed control to review long recordings faster — 1.5x is a good balance between speed and comprehension.
• Download recordings when you need to share a call with a colleague or manager who does not have Asan access.
• Read transcripts instead of re-listening when you just need to recall a specific detail from a call.
• If a recording shows 0:00 duration, refresh the page — Twilio may still be processing it.
• Coaching scores improve over time as you apply Cori's feedback consistently.

Frequently asked